Play.com

In this session, Ross Nichols of The Daily Mail Group, Adam Stewart of Play.com, Carie Lewis of The Humane Society of the United States, Craig Hepburn from Nokia, and Richard Jones, CEO of EngageSciences, discussed how social marketing is changing, and the processes organisations need to put in place to generate real world value.

In Facebook Marketing ROI, Panelists from Nokia, The Social Partners, Play.com, The Humane Society of the United States and EngageSciences discussed how social marketing is changing and the processes organisations need to put in place to generate real world value. The social media managers of today could be the CMOs of tomorrow if they are able to help their organisations leverage the opportunity that marketing on Facebook represents to the bottom line. Tune into the livestream to see some of the strategies that leading brands are implementing and the results they are getting.