€150,000 is up for grabs in the Vodafone Mobile Clicks competition running across the Netherlands, Portugal and the UK. The contest is open to any start-up with a great idea for a mobile site, service or application.
Each entry will be judged on five criteria: originality, creativity and innovation; technical and operational feasibility; economic and financial viability; value to end-users; and finally, on the quality of the management team.
The judging will take place over three rounds, the first of which is being coordinated by the organiser's of Mobile Monday London, who will put together a shortlist, from which a winner will be invited to represent their country in a live final at the PICNIC Festival in Holland on September 24th, 2010.