neilsen

Maybe it's the over-developed thumbs of the smartphone natives? Maybe the news doesn't have the draw that it used to. Either way, it's games that dominate app purchases in the US according to the latest Neilsen research.

NMA reports that of the 300,000 users surveyed in May, 93% bought mobile games, compared with 76% paid for apps with a news flavour. Surprisingly, bearing in mind thse figures relate to a US audience, the second most popular category of downloads was weather. I thought it was just us Brits who were obsessed.

The statistics reveal the top 10 categories of apps downloaded in the last 30 days are: