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Next week Alex Sass will be speaking at the November Edition of PsychUp, we caught up with him to ask some questions to whet your whistle for the big day (Nov 12).

If you haven’t already snapped up a ticket, don’t fret, there are still a few more available. Get your’s here. Over to Alex...

Facebook's star is on the rise, as are its earnings, which were revealed yesterday at $2.2bn. Not a bad chunk of change. Predictably, FB stock rose 15%.

The admission that younger teens are using the network less also had a dramatic impact, deflating the good news and seeing the stock drop.

Retailers have a priority: personalisation. Forrester says a majority are fast-tracking their plans - great timing for Mixing Digital’s Are you Taking it Personally? The Reality of Personalisation & Relevance for Retailers.

Taking place next week - on Wednesday 13 February - it promises insight into enhancing the customer experience, delivering appropriate content and driving ROI.

See results from other brands, enhance your strategy and face the challenges.

“Google Tag Manager is a free tool that consolidates your website tags with a single snippet of code and lets you manage everything from a web interface.”
 
Sounds good… but what exactly does this mean for marketers working in the digital space who are being ever more charged with refining and increasing ROI, adding value and making a tangible impact?

Well, as Google puts it in their oh-so-handy video, ‘Google Tag Manager puts you, the marketer, back in control of your digital marketing’. Using tags to help optimise marketing efforts and increase web traffic shouldn’t be neglected, and Google Tag Manager, promises to make this process easier and quicker. For those of us who don’t have code running through our veins, free tools such as this, that simplify the organisation and administration of digital information comes as a welcome solution.
 

As mentioned at Wednesday's Facebook Marketing Conference, comScore have released their latest whitepaper - The Power of Like Europe: How Social Marketing Works for Retail Brands.

Focusing on European brands such as H&M, ASOS, La Redoute, Topshop and Zara, the independent research illustrates how popular consumer brands are using Facebook to deliver media impressions at scale, acheive brand amplification and resonance, and ultimately drive desired behaviours among key customer segments.

What better way to begin our Facebook Marketing Conference next week (Weds 18th July) than with Facebook themselves?!

After some essential tea & coffee and a short welcome, we'll kick things off with a keynote from Andy Pang, Measurement Solutions Group Lead from Facebook.

You'll then get to hear about BBC Worldwide, Cadbury Dairy Milk / Kraft Foods, Yorkshire Tea, Manchester City FC, TBG Digital, Beyond, Markettiers4DC, Edelman, GlobalWebIndex and more! The full programme is below...