social media

The Thing About the Influencers: All Is Not What It Seems

chinwag psych 9th may header

Stephen Fry - Dog Wow - Mat Morrisson

Veteran marketing strategist, Mat Morrison (aka @mediaczar) and self-described "World's Oldest Living Social Media Guru unpacked what 'influencer' means for marketing campaigns in his recent Digital Shoreditch presentation. Here he investigates just how influential is Stephen Fry and a lot more...

These are the slides and the (highly idealised, improved and much more eloquent) script that went with them at my lightning talk today at Digital Shoreditch. In reality, there’s a lot more thought and attention in this post than there was in the talk.

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The Beauty Trends & Innovations Conference

Join 21 iconic beauty brands and retailers including; Tesco, Unilever, Procter & Gamble, Dermalogica, The Body Shop, Debenhams, QVC, REN Skincare as they share compelling insights into the latest customer trends for profitable innovations in beauty.

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Date: 24 September 2015
Location: One America Square, UK

Smart Social Media Summit

Discover How the Social Experience Of The IoT Will Disrupt Business, Government and Society

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Date: 3 June 2015
Location: Senate House, UK

Countering Online Extremism

The Semantica Research International Countering Online Extremism Conference brings together scholars, public policy professionals and business leaders from around the world to share insights, advice, and techniques on ways online extremism can be mitigated.

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Date: 8 April 2015
Location: Senate House, UK

Digital Mindfulness: Exploring the Impact of Practical Wisdom & Digital Technology

Digital Mindfulness explores critical understandings of the interactions between technology and practical wisdom

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Date: 18 March 2015
Location: Senate House, UK

New Social Media & Streaming in Music & Media

New SMS London is an interactive workshop with a focus on New Social Media & Streaming for new Music, Film, Publishing, Media, PR and Advertising industries. A workshop of presentations & discussion leaving you inspired, driven and ready to make an impact.

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Date: 24 February 2015
Location: John Henrys, UK

The Social Media Results Conference – Future Strategies

Join 30+ brands including; Paddy Power, Asda, Visa, Kelloggs, Buzzfeed, Halfords and Check out the full agenda here:

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Date: 13 May 2015
Location: Museum Of London Docklands, UK

Enterprise 2.0 Summit London

If you are interested in the application of social technologies to business, from sales to end customer service, from driving innovation to employee engagement, join us at the Enterprise 2.0 Summit London. Discounts for Chinwaggers

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Date: 25 November 2014
Location: The British Academy, UK

Integrating Social Media and Email Marketing

Join us at 3pm on Tuesday 28th October to explore how you can combine email with social media to boost marketing results.

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Date: 28 October 2014
Location: Online, UK

Social Media Week London

Social Media Week London is a week long conference that provides the ideas, trends, insights and inspiration to help people and businesses understand how to achieve more in a hyper-connected world.

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Date: 22 September 2014
Location: B1 at Victoria House, UK

You Have 8 Seconds to Get My Attention, Go!

attention seeking by Jonny Hughes -

The average attention span is now just 8 seconds.

A study by the National Centre for Biotechnology Information, U.S. National Library of Medicine shows the average attention span is down from 12 seconds 10 years ago to just eight seconds today.

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The one where Facebook is our friend

Shoreditch Style Office Hours by Ann Wuyts

Laptop on my knee at the local bar, I intended to write a post about the potentially positive impact social media has on addiction. Perhaps I'd cover how forums, niche networks and even public posts might assist in the recovery and support of those alienated from society.

It’s a topic that fascinates me because it may well be an area in which the online social engine has made a positive impact on life expectancy (or at least longevity). However, on posting my intentions to Facebook, friends immediately steered me to the subject of social media itself as an addictive pastime.

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Why Are We Upset With Facebook?

upset by daniel zimmel

Ok. So Facebook messed with our mojo and never told us about it.

If you’ve been living under a rock – or at Glastonbury – for the past few days, you might be forgiven for having missed the breaking news that Facebook conducted an experiment for one week in 2012, skewing nearly 700,000 users’ newsfeeds to be either happier or sadder than normal by making some sneaky adaptations to its algorithm.

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Simon Says: Twitter TV is both Good, Bad and Ugly

Twitter World Cup Hashtag Screenshot

Twitter must have seen it coming… with the World Cup in full swing Twitters “mute” button couldn’t have come at a better time for me (and anyone else who dislikes the spot).

It’s a great feature, but I’d be keen to see Twitter allow you to block out words and hashtags from your timeline. Never again will I have to see #JustinBieberForLife.

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When E-commerce And Social Media Collide - #AmazonBasket

It’s late afternoon, your rate of procrastination is at its highest and you’re scrolling through your twitter feed trying to pass the time until 5.30, when you see it. 
That laptop you’ve had your eye on is now on sale. 
Mental note: Get that later. 
But by the time you’ve made your way to the bottom of your feed, you’ve forgotten all about it, it remains forgotten about for weeks, even months and by the time you remember it’s gone back to full price. 
To combat this, Amazon and Twitter have combined forces to create #AmazonBasket. It allows customers to shop via their social media feed, keep tabs on their favourite items and is a lovely little way for retailers to engage with current and prospective consumers. 
#AmazonBasket (or #AmazonCart if you’re in the US), allows Twitter users to save products to their Amazon carts to purchase later. You first need to link your Twitter account to your Amazon one and from then on, anytime you see an Amazon product link in your Twitter feed, all you need to do is reply with “#AmazonBasket” for the item to be immediately added to your Amazon shopping cart. To finalise the purchase, just log into your Amazon account and hey presto, there will be a list of the items you’ve added from Twitter in your cart. 
The practice of tying ecommerce with social media will not only save consumers’ valuable time but retailers can also use it as a tool to remind users of their product.  
Amazon have also told a source they are open to working with other social networking sites meaning the trend is growing… 

It’s late afternoon, your rate of procrastination is at its highest and you’re scrolling through your twitter feed trying to pass the time until 5.30, when you see it. 

That laptop you’ve had your eye on is now on sale. 

Mental note: Get that later. 

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