SXSW is just a couple of days away and the whole tech world is gearing up to fill their boots with the latest and greatest from one of the biggest events of the year. Last year the event saw attendance of over 49,000 from all over the world, with ±40% of that number firmly in the Tech camp - AKA Interactive.
So with the tech world watching, and the entire event on the look out for the next big thing, its no surprise that SXSW will be awash with a flood of new product noise, as founders and start-ups jostle to promote the next big thing.
So this year to help out, Publicate and Sarah Austin from Pop17 have joined forces with a host of companies (Rackspace and StartUpBus to name a few) to host The Founder Awards 2012, a big celebration of the good, the bad and the bust of the start up world.