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Veteran marketing strategist, Mat Morrison (aka @mediaczar) and self-described "World's Oldest Living Social Media Guru unpacked what 'influencer' means for marketing campaigns in his recent Digital Shoreditch presentation. Here he investigates just how influential is Stephen Fry and a lot more...

These are the slides and the (highly idealised, improved and much more eloquent) script that went with them at my lightning talk today at Digital Shoreditch. In reality, there’s a lot more thought and attention in this post than there was in the talk.

Twitter must have seen it coming… with the World Cup in full swing Twitters “mute” button couldn’t have come at a better time for me (and anyone else who dislikes the spot).

It’s a great feature, but I’d be keen to see Twitter allow you to block out words and hashtags from your timeline. Never again will I have to see #JustinBieberForLife.

It’s late afternoon, your rate of procrastination is at its highest and you’re scrolling through your twitter feed trying to pass the time until 5.30, when you see it. 

That laptop you’ve had your eye on is now on sale. 

Mental note: Get that later. 

Over the last decade, so many of us have become slaves to our Twitter feed or Facebook posts. With Twitter turning 8 this year and Facebook turning 10, who could have predicted how much these networks would take off. Klood takes a look at what social media might be like 10 years from now. 

Soundcloud may be known as the Youtube of audio but could it really enhance the core service of Twitter? With a huge number of music celebrities already using the site to communicate with their many followers, it does seem a sensible progression for the company to evolve into a music service. 

'I wish I had breast cancer'.

As slogans go, it was risky. But in terms of raising awareness (of pancreatic cancer), it was absolute genius.

What's the secret to Twitter success? If you're not Harry Styles or Coca Cola, you will need help. Step forward, Chris Bolman.

There’s been a lot of negative coverage this morning regarding Twitter’s latest financial results. The focus has been on the poor profit figures (the company posted a net loss for the full year of $645 million against revenues of $665 million), but what numbers did the social network reveal that might be of interest to those brands using it to engage consumers and customers?

This post was written by Mat Morrison, Social Media Strategy Director at Starcom MediaVest Group and originally appeared on his blog. You can find him @mediaczar and his evil alter ego, @evilczar.

Like most other modern human beings (and I’m including you in this), I’m naturally bad at prioritising my life. There are all sorts of psychological processes that — while nicely suited to living in the early hominid moment — aren’t much use when it comes to mid- and long-term planning in the modern world. Wikipedia maintains a handy-dandy list of the resulting cognitive biases that’s worth perusing from time to time.