web analytics

If you are using Omniture SiteCatalyst and Test&Target and want to get the most from them join Adobe optimisation guru and certified trainer, Joaqin Viramontes for this complimentary masterclass to learn how effective tag management can help you get more from your investments and so optimise you digital marketing.

eMetrics Marketing Optimization Summit offers the most comprehensive and forward thinking forum on best practices, tools and techniques to optimise successful marketing programmes. Attracting the highest level of experts and knowledge leaders in the industry, the Summit explores the art and science of measurement, optimisation and analytics.

To optimize return on investment you need to measure how users react to campaigns and most importantly what makes a visit into a sale (conversion). In this workshop we will introduce tools and techniques used analyze web traffic.

Fancy spending two days in the company of the leading lights in the field of user experience...er...and some folks from Etre too? Want to learn everything there is to know about site search analytics and usability testing from the blokes who wrote the books on these subjects? Then get yourself down to Etre Get Together 2010!

The premiere global event and executive forum for optimizing online marketing value. Neil Mason will Chair the eMetrics Marketing Optimization Summit. Neil is recognized as one of the UK's foremost online marketing experts and an internationally known speaker on electronic marketing and customer interaction. Neil will keynote and introduce a new line up of presentations, case studies and panel debates. Thought-leaders, industry analysts, consultants, vendors and key members of the media will identify and discuss the latest issues, insights and trends in online measurement and optimisation.

Sample some Chinwag Live action in Earls Court and get the lowdown on social media metrics at the same time...

What constitutes success in social media? Traffic? Return on investment? Accumulating social capital..? Discuss the issues at the next Chinwag Live session...