eMetrics Opitmization Summit

Event Info

Tue 20 - Wed 21 May, 2008 from 9:00am - 4:00pm
The Rusell Hotel
1-8 Russell Square
London, WC1B 5BE, UK


The premiere global event and executive forum for optimizing online marketing value.

Neil Mason will Chair the eMetrics Marketing Optimization Summit. Neil is recognized as one of the UK's foremost online marketing experts and an internationally known speaker on electronic marketing and customer interaction. Neil will keynote and introduce a new line up of presentations, case studies and panel debates.

Thought-leaders, industry analysts, consultants, vendors and key members of the media will identify and discuss the latest issues, insights and trends in online measurement and optimisation.

* Learn how to Optimize the Value of Your Online Marketing
* Meet the industry thought leaders and experts
* Discover the basics in WAA Workshops
* Explore advanced topics in Post Summit Workshops
* Compare insights with industry leaders, consultants, and peers
* Identify and realize your desired outcomes from this event
* See hands-on demonstrations of the latest tools in action
* Walk away with specific answers to your specific questions and specific solutions to your specific problems

* Register Now
o This event has sold out in previous years.
o Early Bird ends 11th April.
* The Agenda (complete) (overview)
o Keynotes, Roundtables, Goal Setting
* The Speakers
o Channel 4, Dunn Humby, Ecotricity, EDF Energy, Informa, The Guardian, uSwitch and more...
* Why You Should Come
o Identify your goals.
o Get answers to your questions.
o See whom will you meet.
* The Location
o The Hotel Russell in Russell Square.
* The History of the eMetrics Marketing Optimization Summit
o From mere web analytics to marketing optimization.


Jim Sterne, Founder of the eMetrics Marketing Optimization Summit says:

“Tracking web visitor behaviour continues to be a fundamental part of this conference but now the discussion includes all the ways you can measure your online success. Customer opinion and satisfaction, email marketing, search marketing, non-transactional metrics, Web 2.0 measurement and behavioural targeting. The eMetrics Marketing Optimization Summit is about marketing optimization. Companies are using web data to inform all of their marketing and all of their business. The eMetrics Marketing Optimization Summit will show delegates how to do this well and maximise success online. I'm looking forward to another interesting exchange of experience and insights. This is where the learning happens.”

About Neil Mason, Managing Director, Applied Insights

Neil Mason has been involved in marketing analysis for decades and focused on web analytics over 7 years ago when he joined QXL (a European online auctions business) as Chief Knowledge Officer and later as Chief Marketing Officer. He has practiced what he preaches by putting customer insights and web analytics at the core of the marketing strategy. At Applied Insights, Neil consults with major businesses about using web analytics and other data sources to improve online business performance using data mining and predictive analytical techniques to understand visitor behavior and response. Neil is a veteran of seven previous eMetrics Marketing Optimization Summits and contributes a regular column at ClickZ. In May 2007 Neil was elected as a Director to the Board of the Web Analytics Association, with responsibility for International aspects.