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Richard Millington writes about the elements that are crucial in building online communities. He maintains that if you can identify and isolate the elements in successful communities, you can apply them to develop others successfully.

Implementing the following factors will enable the strength of the online community to rapidly improve.

I was part of Digital Mission to New York, and picked up some great tips for UK businesses wanting to take a bite out of the Big Apple and beyond.

Here’s a round-up of the key things you need to know before heading Stateside.

When applying for the role of Head of Comms at FutureGov, I knew that the job posting would attract a lot of interest and high quality applications. Indeed, there ended up being several dozen people applying for the job.

I needed to make my application stand out.

Yes, I made sure to have a top notch CV, Covering Letter and References. But I wanted a little something extra to put my application on top of the pile.

There is an innate feeling in all of us to achieve progress, to advance, to solve problems. Emerging technologies have changed how we communicate and engage with the world.

We can now share our passions openly and across cultural and geographic boundaries.

One voice can ripple to millions.

Change is happening everywhere. Startups are disrupting entire industries and scaling their businesses globally. Tyranny, injustice and unethical behavior are being exposed. Groups are self-organizing to take positive action. Transparency, accountability, information sharing and collaboration are accelerating progress to levels never before seen.

Dr. David Stillwell is Science Director at Cambridge Personality Research, and will be speaking at Chinwag Psych on May 9th. Concluding his discussion on Neuromarketing, which began with an analysis of EEG, he looks at the alternative...

Functional Magnetic Resonance Imaging (fMRI) uses huge, million-dollar magnetic scanners to see your brain without having to cut it open.

Resolution is relatively high – down to the millimetre range. It can also view deep brain regions as easily as areas on the surface. But it’s not without limitations.

Chinwag Psych (@ChinwagPsych) is coming to London on Thursday May 9th.

It is a conference and online publication covering psychology, neuroscience and machine learning for business and marketing.

We have some super special speakers to share with you Leigh Caldwell, William Higham, David Stillwell and Benjamin Ellis.

Banner adverts are an ineffective way to drive traffic or boost online PR for a brand, it is reported by digital marketing agency TAN Media.

The banner ad is so unappealing that it “has become a symbol of all that’s wrong with online advertising”, according to Brian Morrissey in a post for Digiday.com.

Typically it is said to be lacking in creativity, intrusive and ignored by the overwhelming majority of web users.

Dr. David Stillwell is Science Director at Cambridge Personality Research. He will be speaking at Chinwag Psych on May 9th, but here’s a preview of his thoughts on the role of tracking Neuromarketing.

Science fiction tells us brain reading is inevitable, but current methods are woeful at providing anything but the most basic insights. The Guardian reports on ad men using brain scanners, while companies such as NeuroFocus use caps covered in electrodes (EEG) or magnetic scanners (fMRI) to find out what we’re really thinking.

The time has come. Social Media Week London is back. This September London will be joined by some awesome cities including Barcelona, Berlin, Bogotá, Los Angeles, Mumbai, São Paulo, Torino and Toronto.

Here are some important milestones ahead for the London event:

• April 23rd: Event Submission Opens
• August 2nd: Event Submission Closes
• August 13th: Attendee Registration Opens

Whether you’re new or old to Social Media Week London, there are many ways to take part: 

Professor Karen Pine is part of Chinwag Psych. She has previewed the event by talking about her project, Do Something Different.

I told a story recently about Mr. West, a teacher whose geography field trips consisted of him telling pupils, “Get as far away from this classroom as you can.”

My friend Jon was one of those pupils. At the age of 12 he and his mates hitchhiked 120 miles to Norwich. Mr West had told the boys to call him and reverse the charges. Yet when the operator announced the caller’s name and location, he refused the call.

There are many psychological drivers that govern the way we share, says Natalie Nahai, aka The Web Psychologist. These subconscious principles can be useful in creating compelling content. Here, ahead of her appearance at Chinwag Psych, she examines three of the most effective:

Social Validation

Social validation refers to our desire to develop ‘meaningful social relationships, and retain a favourable self-concept’ [1].

Chinwag Psych (@ChinwagPsych) is coming to London on Thursday May 9th. 

It is a conference and online publication covering psychology, neuroscience and machine learning for business and marketing.

A limited number of Early Bird tickets are now available. Get your tickets here. 

We are excited to be able to announce our first two speakers. Here come the girls...