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Digital Media Sales Certification

Having already set many of the standards for the digital world, the Interactive Advertising Bureau (IAB) is adding a new standard for digital salespeople through its new IAB Digital Media Sales Certification, and Econsultancy has been selected to provide training for this program.

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Date: 12 September 2012
Location: IAB Office at the Ad Lab, US

Fast Track Digital Marketing - Chicago

If you’re new to digital (or marketing), this course is ideal. A one-day digital marketing academy, we’ll introduce you to a wide range of digital marketing and e-commerce staples. The art, the science and the revenue – you won’t find a better introduction or a more solid foundation in digital marketing.

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Date: 23 July 2012
Location: The Metropolitan Club Willis Tower, US

JUMP

Join 40 international experts and the brightest minds in on and offline marketing for a one-day conference dedicated to helping you and your team be the best you possibly can.

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Date: 1 November 2012
Location: Metropolitan Pavilon, US

Social Media for Solicitors

1-day training seminar showing you how to promote your firm on social media and how to develop a strategy will attract new clients. This hands-on workshop will show you how to set up and use the main social media tools, focusing on Facebook, Twitter, and LinkedIn.

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Date: 10 September 2012
Location: Avanta, UK

Social Media for Independent Schools

1-day training seminar showing you how to promote your school on social media and how to develop a strategy will attract new pupils as well as engage with the existing student body and parents. This hands-on workshop will show you how to set up and use the main social media tools, focusing on Facebook, Twitter, and LinkedIn.

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Date: 18 October 2012
Location: Avanta, UK

Communications Managers’ Workshop

Charity communications managers face a unique set of challenges and this workshop is designed to join your peers and discuss solutions to the big challenges comms managers face, share best practice and refresh your skills. The agenda is based on what real communications managers have told us they are facing.

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Date: 26 September 2012
Location: London, UK

[Infographic] Facebook Timeline for Pages - Perfect Your Image Sizes

Facebook's timeline has been in effect for pages for a few months after changing on 30th March earlier this year. Anyone who's used it knows it can be a little tricky at times to make things, particularly images, the correct size to look good on their page.

The tabsite.com revealed this super helpful infographic earlier this year to help with exactly that problem, indicating exactly the dimensions you need. With our Facebook Marketing Bootcamp and Conference (17th / 18th July) coming up next week, what better time to refresh your page and brush up on your skills?!

The below infographic covers profile photos, cover photos, custom tab photos / logos, shared photo, highlighted photo and custom tab page.

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Speaker Q&A with Nils Mork-Ulnes, Head of Analytics at Beyond

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The Facebook Marketing Conference (Weds 18th Jul) is only a week away and to give you a sneak peek into some of the insight that'll be shared, we've managed to grab a few minutes with some of the speakers.

Up first is Nils Mork-Ulnes, Head of Analytics at Beyond.

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The Totally Bang Up-To-Date Social Media Doing Day

Join Matt Hodkinson and Warren Knight on Tuesday 31st July, in London, for an intensive day of DOING! We're not in the business of talking at you for 8 hours solid, but WE ARE in the business of helping you to Get More from YOUR Business, via Social Media.

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Date: 24 July 2012
Location: Barbican Centre, UK

Facebook Marketing Conference: Facebook Keynote & Full Agenda Announced

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What better way to begin our Facebook Marketing Conference next week (Weds 18th July) than with Facebook themselves?!

After some essential tea & coffee and a short welcome, we'll kick things off with a keynote from Andy Pang, Measurement Solutions Group Lead from Facebook.

You'll then get to hear about BBC Worldwide, Cadbury Dairy Milk / Kraft Foods, Yorkshire Tea, Manchester City FC, TBG Digital, Beyond, Markettiers4DC, Edelman, GlobalWebIndex and more! The full programme is below...

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Youth Marketing and Digital: 6 New Stats That May Impact Your Plans

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youth insight report

At the recent Youth Marketing Strategy summit in London (Chinwag was a media partner - thanks Chinwag) I previewed some interesting new findings from our newly-published Youth Insight Report. These findings were based on research in April and May looking at the aspirations, attitudes and habits of UK 16-24s. We received around 1,700 responses to our survey.

These insights were broad, so here for the benefit of digital-biased marketers I've pulled out six fresh stats that relate only to digital...

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Social Media and Behaviour Change: Applying Theory

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Understanding why people behave the way they do, and designing interventions and communications to elicit new, more positive behaviours is an established discipline - but using social media as part of the mix is relatively new.

I’m convinced it has the potential to be hugely effective, because our behaviour is often defined by our interpersonal relationships and our perception of social norms - both things that are an inherent part of the social web.

From a research perspective, the massive volume of personal and conversation data we publish to the web everyday also gives us a gold mine of information that can help us understand individual’s online behaviours and attitudes - more quickly and at a lower cost than traditional research methods.

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The Story Behind The Guardian's World-beating Facebook App

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In this guest post, Martin Belam, the man behind The Guardian Facebook App, explains the thinking behind the app and where he sees it leading both media companies and brands.

Last September, Facebook promised to forever change the face of sharing on the web, with the launch of new features of the Open Graph allowing apps to automatically share a users actions. Reception, it would be fair to say, was mixed. For publishers it presented an opportunity to vastly increase traffic and reach, whilst for some people it “ruined” sharing. Nine months on, what does the picture look like?

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Cadbury's, Manchester City FC, We Are Social & GlobalWebIndex join Facebook Marketing Conference (18th July)

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With two weeks left to go 'til Facebook Marketing Conference (18th Jul, ICO Conference Centre, London) we're very pleased to announce more amazing speakers joining our line-up from the likes of Cadbury Dairy Milk, Manchester City FC, TBG DigitalGlobalWebIndex and We Are Social.

That's in addition to our already super line-up: we'll be hearing from Nokia, BBC Worldwide, Yorkshire Tea and more! Find out more about our new speakers below.

There are a few tickets remaining, which you can get your hands on for only £145 + VAT. Check out the Facebook Marketing Bootcamp (17th July) for hands on training the day before the conference and if you fancy coming along to both the Facebook Marketing Bootcamp and Conference, grab a combo ticket for just £395 + VAT. Book your place now!

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a4uexpo London 2012

Two day performance marketing conference and exhibition covering the most current industry topics and including networking, exhibition hall, content-drive agenda and additional features.

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Date: 16 October 2012
Location: Hilton London Metropole, UK