Fast Track Digital Marketing - Chicago
Event Info
Description
Overview
If you’re new to digital (or marketing), this course is ideal. A one-day digital marketing academy, we’ll introduce you to a wide range of digital marketing and e-commerce staples. The art, the science and the revenue – you won’t find a better introduction or a more solid foundation in digital marketing.
This intensive one-day course has been designed to give marketers, or those new to digital, a complete overview of all the core digital marketing channels, how they affect each other and how they can work together in your digital marketing strategy.
You will run through the acquisition tools (search, affiliate marketing, display advertising) and retention techniques (email, web personalization) as well as some of the management issues (legal issues, data gathering, integration with offline activity) to enable you to build the dream online strategy.
This course will also demystify the technical jargon commonly used in digital marketing such as RSS feeds, mash-ups, tag clouds, AJAX, social bookmarking and more...all in a simple, easy to understand way.
What You Will Learn:
• Setting the scene
• Planning and strategy
• Gathering data
• Website design and usability
• Tracking and measurement
• Testing in digital marketing
• Creative considerations
• The digital marketing toolkit
