psychology

Through the Eyes of a Child: The Social Media World of 6-11 Year Olds

#SMWLDN Kids are inherently social and are very active on many social media platforms; therefore they are a hugely important part of the social media landscape. This discussion will focus on what kids are doing on networking sites, how and why they are so engaged with each other and the platforms, and look at the psychology behind these behaviours.

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Date: 26 September 2012
Location: Engine, UK

PlayGen's Make Play Workshop

Come along to PlayGen's "Make Play" workshop to harness the power of play and improve your process, brand, product or service!

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Date: 3 October 2012
Location: PlayGen HQ, UK

Trend Briefing: The Co-Commerce Revolution

The briefing explores the forces rewriting the rules of commerce in the 21st century, across three new global-facing trend areas.

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Date: 10 October 2012
Location: Kings Place, 90 York Way, N1 9AG, UK

SMW '12: Behavioural Economics for the Web

Join us for a very exclusive breakfast and brunch to discuss the latest experiments and techniques from the masters of behavrioural economics – and how as digital natives, we can leverage these to take over the world.

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Date: 25 September 2012
Location: Digital Shoreditch HQ, UK

UX People 2012

One day UX conference London

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Date: 19 October 2012
Location: Kings Place, UK

UX Brighton 2012

UX Brighton present our third annual conference. This year the theme is Past & Future Interactions. A mix of practical and theoretical, commercial and academic – the idea behind this year’s theme is that knowledge of the past informs us to create better products for the future.

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Date: 2 November 2012
Location: The Corn Exchange, UK

Youth Marketing and Digital: 6 New Stats That May Impact Your Plans

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youth insight report

At the recent Youth Marketing Strategy summit in London (Chinwag was a media partner - thanks Chinwag) I previewed some interesting new findings from our newly-published Youth Insight Report. These findings were based on research in April and May looking at the aspirations, attitudes and habits of UK 16-24s. We received around 1,700 responses to our survey.

These insights were broad, so here for the benefit of digital-biased marketers I've pulled out six fresh stats that relate only to digital...

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Social Media and Behaviour Change: Applying Theory

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smbbb

Understanding why people behave the way they do, and designing interventions and communications to elicit new, more positive behaviours is an established discipline - but using social media as part of the mix is relatively new.

I’m convinced it has the potential to be hugely effective, because our behaviour is often defined by our interpersonal relationships and our perception of social norms - both things that are an inherent part of the social web.

From a research perspective, the massive volume of personal and conversation data we publish to the web everyday also gives us a gold mine of information that can help us understand individual’s online behaviours and attitudes - more quickly and at a lower cost than traditional research methods.

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Propaganda Factory 2012

C21’s third Propaganda Factory takes place on July 4 at BAFTA in London, a unique one-day interactive networking event designed to provide an expert view on how to market, PR and build content brands in the digital age.

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Date: 4 July 2012
Location: BAFTA, UK

TechHub GFK Workshop - Know Your Consumer

Worshop with GFK to talk about consumer needs and how to address them.

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Date: 4 July 2012
Location: TechHub @ Campus, UK

The Social Customer and Social Loyalty

With the rise of the social customer we examine the nature of them. Are they as loyal as we think they are?

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Date: 3 July 2012
Location: The Innovation Warehouse, UK

Campfire with Laura Jordan-Bambach, D&AD White Pencil and Peace One Day

Join us at 7pm, Thursday 21st June, at ditto’s studio: The Lighthouse, Canonbury Yard, 190 New North Road, N1 7BJ. RSVP: [email protected]

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Date: 21 June 2012
Location: The Lighthouse, UK