SMW '12: Behavioural Economics for the Web

Event Info

Description

If you like Dan Ariely, George Loewenstein, David McCelland, Richard Thaler, Cass Sunstein, Daniel Kahneman, Amos Tversky or Larry Summers then you’ll love this event.

Join us for a very exclusive breakfast and brunch to discuss the latest experiments and techniques from the masters of behavrioural economics – and how as digital natives, we can leverage these to take over the world.

We will mostly be talking about:

• Behaviroual Economics for Digital
• Experimental Economics for the Web
• Influencing Behaviour
• Neuroeconomics
• We’ll throw in a bit of gamification (where it's interesting) for good measure.

There will be some lovely breakfast and nibbles to carry us into midday.

• advertising
• applications
• branding
• business & innovation
• design
• events
• games
• marketing
• mobile
• psychology
• socialmedia
• technology
• usability
• video

• psychology of online influence
• digital technology
• behavioural economics
• smwldn
• #smwldn
• social media week

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Organiser