Despite the hype there are downsides to social media - virtual problems are invading our real lives, or is it vice versa..?
When you can get all your favourite bits of the web delivered to a feed reader or a personalised homepage, bypassing the "destination website" setup, what are the implications for brands, marketing and digital media?
When Web 2.0 collides with Bubble 2.0 is the result real, sustainable business or faddish pipe dreams?