Effective Email Marketing: Beyond the Basics

3 Jun 2008 - 09:30 - 4 Jun 2008 - 18:00
Gain the tools and techniques to get the most out of your email marketing campaigns, in this intensive two-day training course. Key areas covered include acquiring new customers, profile data, beating filters, creative guidelines and campaign management.

Packed with best practice examples and in-depth practical advice on campaign planning and management, sourcing and managing your data, creative, broadcast and response handing options and legal considerations. You will also discover how others are successfully using email to drive traffic, increase purchase frequency and generally improve customer loyalty both on its own and more increasingly as part of integrated multichannel campaigns.

Who should attend Effective Email Marketing?

Anyone responsible for the planning or implementation of email campaigns who wants to improve results through the use of best practice tools and techniques.

How will you benefit from this training course?

The course will provide you with a complete range of tools, techniques and ideas for effectively initiating and managing an email marketing campaign. It will help improve your skills and knowledge in this increasingly popular form of new media marketing, allowing you to make a real impact of your company’s marketing communications.
The Institute of Direct Marketing
1 Park Road,
TW11 0AR
United Kingdom of Great Britain & N. Ireland