Social Media for Business
Date:
3 Jul 2008 - 10:00 A one-day course designed to give delegates a thorough grounding in the latest web trends for talking about your brand, business or organisation, as well as your own professional profile. Social Media is the next generation of communications, going beyond the traditional media to personal communications with individuals, fostering genuine relationships, creating your own messages and creating value through sharing useful and interesting information.
Social Media for Business will cover:
Blogs: why they are useful; how to set one up in five minutes; what to write; what not to write; dealing with comments; measuring ROI.
RSS: what is it and why is it important to your business?
Social Networks: does your brand or business belong on Facebook/MySpace/Bebo?; why?;
Video Sharing: more than 99% of the videos submitted to YouTube are complete flops - how can you create something that stands out from the crowd?
Virtual Worlds: the next big thing or the next big way to lose a lot of money fast?; strategy and tactics for deciding on emerging technologies.
Buzz Monitoring: how can you keep track of and measure the impact of all this activity?
Course Tutor
Will McInnes is managing director at Nixon McInnes - his job is advising on and implementing web strategy for clients. He practises what he preaches when it comes to social media. For starters, you can read his blog here, catch his bookmarks here and the music he’s listening to here. There may well be additional ways to track him down.
Cost:
£175 / £150 (conc) 
