Advanced Online Sales

This programme will give you a comprehensive understanding of how the digital landscape is impacting and shaping the media mix and the ways in which you can influence this.

Suitable for: Display sales staff with a minimum of six months’ online experience or those who have already attended the introductory course.

Course content:
• key trends of digital and market overview – what’s new and what’s next?
• the digital landscape in perspective – where do you fit?
• the role of digital in the media mix
• how are agencies and clients being affected and what does this mean for you?
• understand how digital is planned and how sites/platforms are evaluated
• trading currencies and how this impacts your business
• new commercial opportunities

For more information about this event the Advanced Online Sales course page.