Mobile Breakfast Briefing
Media is changing; the vast and diverse nature of content, the method of engaging this content, and how the public perceives it.
We are living in an age of vast arenas of information and
entertainment. Television, computers, mobile phones, iPods and a
multitude of yet to be invented devices; all are positioned in various
value chains containing all sorts of content intertwined within them.
This breakfast seminar will give a high level overview in to the mobile
world from things such as ‘off-deck’ through to the iPhone. It covers
everything from industry trends and terminology such as ‘3G’ and
‘Android’ through to content distribution, rights management and mobile
marketing. By the end of it you will have an understanding of an
increasingly complex, yet fascinating industry.
WHO IS THIS BRIEFING FOR?
Marketing Directors
Account Managers and Directors
Brand owners
Content publishers or anyone that wants to get a firm understanding of
how mobile is entering the mainstream media channels and is becoming
much more than purely a communication device.
HOW WILL I BENEFIT?
After attending this Breakfast Briefing you will be able to:
Identify key industry trends and be better prepared to position your company to capitalize on the emerging mobile channel.
Understand terminology differences and why various stakeholders in the value chain are relevant for your business.
Be able to speak educationally about the sector and determine whether its an area for your company to be investing in.
WHAT WILL I LEARN?
What is fact vs what is fiction within the world of the mobile device as a medium.
Who are the key players in the industry that you need to know in order to enter the mobile market.
What a key mobile content success story is along with insight in to all the trials and tribulations that made it happen.
How the mobile industry is going to continue to evolve and the business models associated with it.
8:30 - Registration/breakfast
8:45 - Keynote – Dave Lipp, ShoZu
Questions
10:00 - Tea/coffee and networking
10:30 - Close
For more information about this seminar visit the e-consultancy training page.
