The Importance of Data Quality

This one-day training course will show you how to increase and maintain data quality and teach you the practical skills needed to tackle the nitty-gritty data management issues that lie at the heart of successful CRM and direct marketing programmes.

The Importance of Data Quality aims to provide practitioners—both technical and non-technical—with a clear understanding of data quality issues from data collection through to merge purge and data enhancement. In short, you'll learn what it takes (or what needs to be done) to achieve the perfect, or near perfect, customer database. You will learn the finer points of creating a corporate data strategy and selling it in at board level.

If you're relatively new to the industry, The Importance of Data Quality will give you a clear breakdown of the processes and terminology used. It will also show you how to avoid the common errors of individual address management that reduce response, increase costs and lose customers. The true cost of poor quality data is much greater than most businesses think. This training course will help you identify those costs and justify the spend you need for better quality data.