Digital Marketing Law: The Essentials

25 Nov 2008 - 09:30
This brand new course provides a fast-paced, intensive review of the most important legal considerations for digital marketers.

This course provides the marketer with clear directives on key legal issues relating to day-to-day digital marketing activities. Its wide-ranging scope covers legal issues throughout the lifetime of a customer, from prospecting through to fulfilment and uses plain language to explain what is and what isn’t acceptable in the context of the most common forms of digital marketing communications

Who should attend this training course? »
How will you benefit from this training course? »
Training course programme »
Training course tutor »

Who should attend Digital Marketing Law:The Essentials?
The course is for all digital marketing practitioners, database administrators, web marketers and legal counsel who would like to refresh their understanding of current legislation.

How will you benefit from this training course?
After attending this course, you will be able to assess key legal requirements for digital marketing campaigns. You will also be able to recognise high-risk areas related to privacy and confidential data and, consequently, know how to manage these risks.

Outline programme: Digital Marketing Law:The Essentials
Gain sufficient confidence to work with the over-arching law that impacts on digital marketers today, including the new Unfair Commercial Practices Legislation (UCPD) and the established Data Protection Act 1998
Acquire the skills to check compliance of e-mail and SMS marketing campaigns through a greater knowledge of the Privacy and Electronic Communications Regulations 2003 and the Information Commissioner Guidelines
Understand how to check all aspects of web site compliance, including your use of Cookies, data capture forms, Privacy statements and the requirements of the Disability Discrimination Act 2005
Develop your broader skill-set including the opportunities and threats surrounding 2012 Olympic Campaigns and relevant legislation e.g. Olympic Symbol etc. (Protection) Act 1995 (c. 32) and the London Olympic Games and Paralympic Games Act 2006
Consider age of consent considerations, the law and Best Practice in relation to target audiences that include children
Explore the marketing possibilities of Web 2.0 and the privacy issues relating to the use of Web 2.0 and social networking.
Training course tutor

Duncan Smith, 'compliance evangelist' and principal trainer on information law and privacy for compliance specialists iCompli®.
As a trainer and speaker Duncan is well known as someone who delivers practical advice to organisations on how to manage the legal and cultural risks associated with information management. In his role as information law and privacy Course Director for lead bodies like the Chartered Institute of Marketing (CIM) and the Periodical Publishers Association (PPA), Duncan has amassed a wealth of practical experience, developing a deep understanding of what you need to make compliance problems go away.
member price = £245 +VAT. non-member price = £295 +VAT
Institute of Direct Marketing
The Institute of Direct Marketing
1 Park Road
TW11 0AR
United Kingdom of Great Britain & N. Ireland