Eye Forum No. 2: Marketing & Design
Description
Eye Forum No. 2 will examine how designers feel about their role in marketing, in creating desire and demand, and in the way their work - as art directors, image-makers, typographers, brand custodians, etc. - affects the social, cultural and economic climate beyond getting paid for doing the job they're trained to do. And we'll look at design from a marketing point of view. How important are designers, and where do they fit in the sales and marketing chain? Is graphic design just another service - like a bike company, or outside caterers? Should designers work higher up the food chain, more strategically, or just shut up and get on with it.
