Beers & Innovation 14: VRM

Event Info

Tue 18 Mar, 2008 at 6:00pm
CC Club
Unit 33, Trocadero Basement Entrance, Piccadilly
London, UK
Cost: £25


Announcing the next in our series of early-evening topical debates for members of the digital industry, featuring top speakers, free drinks and a laid back atmosphere.

At the next event, we’ll be tackling the topic of VRM - vendor relationship management.

Turning traditional relationships between individuals and companies on the their head, VRM promises a future where we’ll decide when and how brands get in touch.

The goal of VRM is to improve the relationship between Demand and Supply by providing new and better ways for the former to relate to the latter. In a larger sense, VRM immodestly intends to improve markets and their mechanisms by equipping customers to be independent leaders and not just captive followers in their relationships with vendors and other parties on the supply side of the marketplace.

For VRM to work, vendors must have reason to value it, and customers must have reasons to invest the necessary time, effort and attention to making it work. Providing those reasons to both sides is the primary challenge for VRM.

The panel will feature the UK’s leading thinkers on this subject:

JP Rangaswami - CIO BT and Confused of Calcutta

Adriana Lukas - Media Influencer and Big Blog Company

Alan Patrick - Broadstuff and Broadsight