Using the Old to Inform the New
Description
In this seminar series we look at the wide range of research tools and methods available to measure, improve and track your web presence. In the first speech Adrian Porter, who is reputed to have looked at over 10,000 websites in his time, will look at how to assess the qualitative aspects of your website by showing real-life examples of best and worst practice on everything from simple convention to conveying key messages and encouraging the take up of calls to action.The second speaker Dean Russell, our digital marketing expert, will show examples of more quantitative methods of measuring your online performance and how to use results to improve your site, or inform your ongoing online strategies. Dean will touch on topics as diverse as standard analytics through communities of interest to 'buzz monitoring'. If you want to know how to improve your web presence without redesigning the whole thing again, then don't miss this opportunity to see experts reveal their thoughts.
This breakfast seminar is free and held at One Aldwych, London. Registration is from 8.15 and the event finishes by 10.30.
Book your place here or for further details email [email protected]
