Engage for Brand Building
Event Info
Description
IAB Engage for Brand Building will provide the latest case studies and examples of exceptional online creativity and integration from brands such as Stella Artois, B&Q, Tesco mobile, Lucozade Sport and McCain. The IAB’s latest Brand Engagement study on retail will be revealed, and top brands will illustrate how they have used search, video, e-commerce and mobile technology to take their brand building activity to the next level.
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PROGRAMME:
08.45 Registration
09.15 Chairman’s welcome
Kieron Matthews, Head of Marketing, IAB
09.25 Beyond the sale: retail brand engagement study
Kieron Matthews, Head of Marketing, IAB
Mary Jeffries, Director, ævolve
10.00 Proving it works: innovative new approach to measuring online
branding within FMCG
Andrew Bradford, Director, Regional Sales & Sales Strategy, AOL Europe
10.20 The positive effects of TV with online video advertising: a Yahoo! case
study for McCain and PHD
Mark Connelly, Head of Commercial Development, Yahoo!
10.40 How the internet can deliver real value for FMCG brands: case studies
from Typhoo, Dove, Simple and Sunsilk
Michael Dwyer, Founder and CEO of Pigsback.com
Questions
11.20 Break
11.40 How B&Q built their brand online through search engine optimisation
Neil Jackson, Search Director, Tamar
James Davey, Online Marketing Manager, B&Q
12.00 Serious about sport: how Lucozade Sport built their brand
through e-commerce
Mark Ralphs, Strategic Director, Worth
12.20 Tesco mobile: building brands via mobile
Mark Slade, Managing Director, 4th Screen Advertising
Michael Tomlins, Commercial Director, Infomedia Services Ltd.
12.40 You need more than a site to build your brand: a Stella Artois case
study
Måns Tesch, Digital Strategy Director, Lowe Worldwide
Neil Gannon, Global Brand Manager Stella Artois, InBev
Questions
13.10 Lunch
