Writing for the Web (one day)

Event Info

Wed 9 Jul, 2008 from 10:00am - 5:00pm
University of Westminster
115 New Cavendish Street
London, W1W 6UW, UK
Cost: £175 falling to £150 if you are eligible for a discount


Do you need to write and create content for your organisation’s website but aren’t sure where to start? Perhaps you’ve created print materials in the past, but now need to understand how to translate those into readable content for a web audience?

Writing for the web is a different skill to writing for print and other business publications, come along and find out the essential techniques and approaches you'll need to master.

In this course you’ll learn to...

•             communicate immediately with your readers through your writing.

•             format print material for easy online scanning and readability.

•             develop audience-focused content that pinpoints what users want.

•             label and identify your content clearly for quick retrieval.

Sessions on the day will focus on:

1. Creating reader-centred content

What do your readers want, and how do you give it to them?

2. Web writing techniques

Layout and formatting - restructuring print documents for the web.

About the course tutor:

Merry Bruns is an online content strategist, editor and trainer who focuses on communicating web content to audiences clearly and effectively. Producing and editing sites since 1995, she brings a background in communications and journalism to her work.

She teaches writing and editing for the web to hundreds of students in the USA and holds classes at Georgetown University, the National Press Club, and provides in-house training to various organisations worldwide.

Her content strategy and training clients have included Accenture, National Academy of Sciences, BBC, Porter-Novelli, Centers for Disease Control (CDC), Towers-Perrin, NASA/Goddard Space Fight Center, The World Bank, APPA, American Petroleum Institute, National Education Association, Harvard Medical School, American Chemical Society and many more commercial, public sector and educational organisations.



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