The Democratic Web: Regime Change Online
Description
In the latest of the Precedent seminar series we will be discussing what is fast becoming a hot topic in digital communications.
The online landscape is changing and many of the organisations we are working with are becoming increasingly aware that it is no longer enough simply to have a website. People are now commenting about you and even impersonating you on the web - something your organisation cannot afford to ignore. As the Communications Director of a leading disabilities charity said to us recently: 'If people are going to be saying unpalatable things about us, we'd like them to be doing it on our site where we can at least engage with them. The internet is becoming a tough new world for corporate communications, where one can't just preach, but has to respond.
We will talk through some practical tips and examples on ways to use the web to better communicate your organisation's message, as well as looking at some innovations of the Web 2.0 era and the opportunities and threat they present.
To book your place visit here , or alternatively email:
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