London Games Festival: Games 3.0
Event Info
Description
Generate Lucrative New Revenue Streams From The Gaming Industry Evolution
Learn about new business models, new market segments and new digital opportunities to drive new revenue streams. Be first to react to new threats to protect your current revenue streams, drive home the competitive edge and exploit changing market conditions
Get to grips with the biggest issues transforming the landscape of the video games industry:
- Uncover and implement profitable new business models
- Target new growth segments effectively to drive up revenues
- Protect your organisation against market disrupters
- Boost sales and profitability from digital opportunities
- Exploit the social networking revolution to develop innovative marketing campaigns
WHAT IS GAMES 3.0?
The video games industry has entered a critical phase within
its lifecycle and there are some clear opportunities and challenges
ahead. For a long time, the industry has followed a traditional retail
model, publishing and selling a physical product through specialist
retailers and although there is still a strong future for this model,
new revenue streams, innovative business models and threats to the
physical product are emerging.
New Markets
The industry has historically focused much of its efforts on the
attentions of the archetypal male, hardcore gamer. Recent successes in
the female, casual and family segments, most notably from the Nintendo
Wii and DS, have turned the market upside down and in the process
opened up potential for huge revenue growth. Those players who react
quickest and take advantage of new market conditions most effectively
will reap the rewards of this booming market and position themselves at
the heart of the future video gaming value chain.
Who Should Govern The Gaming Industry?
The debate over video gaming governance continues to rage with recent
news of the government’s intention to put its support behind the BBFC.
Many within the industry have been clamouring for the PEGI rating
system to be implemented and the debate certainly shows no sign of
abating. However, closure on this matter will reduce confusion for
consumers and enable to industry to move forward coherently. You can
hear the latest views and pose questions to the leading players shaping
the future of video game regulation during the Governance Panel
Discussion.
New Business Models
The continued trend towards device connectivity is also set to have a
big impact on the way the industry creates and sells games and on how
users interact with and play games. The huge growth of social
networking and media is opening up new marketing channels and creating
an environment where the user can become the marketer and the
distributor, particularly in the casual gaming environment. In addition
new business models such as in-game advertising, direct-to-consumer,
digital subscription and rental and mobile gaming are really beginning
to gain traction and deliver significant yields within the industry.
CONFIRMED SPEAKERS
Chris Bird - Head of Marketing Services, LOVEFiLM International
Gian Luzio - Head of Games, Play.com
Ray Maguire - Managing Director, SCE UK
Ed Bartlett - Co-Founder, IGAWW
Nick Parker - CEO and Founder Parker Consulting
Crawford Christie - Managing Director, Arkenford
Henry Piney - Managing Director International, MarketCast
Martyn Gibbs - Managing Director, Gamestation
Paul Jackson - Director General, ELSPA
Paul Vale - Gaming Journalist, Daily Star
Kim Bayley - Director General, ERA
Dorian Bloch - Director, GfK Chart Track
Gary Warren - Product Director, HMV
Malcom Clark - CEO, Cybersports
Kieron Matthews - Marketing Director, IAB UK
Darren Williams - Head of Content A&R, SEGA
Jamie McDonald - Vice President, Sony Computer Entertainment Worldwide Studios
James Binns - Group Publisher, Future Publishing
Keith Ramsdale - Vice President UK, Ireland and Nordics, EA & Chair of London Games Festival, EA
Andy Payne - CEO of Mastertronic and Chairman of ELSPA
Ben Williamson - Senior Learning Researcher - Games, Futurelab
Marco Minoli - Marketing Director, Slitherine
Greg Robinson - COO, Connect2Media
Rob O'Brien - Head of Entertainment, Google
Book your place:
http://www.gamesthreepointzero.co.uk/booking.php
