A Practical Guide to Email Marketing
Event Info
Description
A practical guide to email marketing
one day conference
At this conference you will:
* Gain new insights on how email marketing really works.
* Learn where you should be investing.
* Discover how to integrate email with other channels.
* Identify the key drivers for higher ROI and revenue contribution.
With breakout sessions focusing on email marketing in B2B, B2C and not-for-profit sectors, clients and agencies will have the opportunity to focus on and discuss issues unique to their business.
Agenda:
9.00 Registration and coffee
9.30 Chair's welcome
Jonathan Burston, Sales Director, CACI
9.40 Keynote address: Calling all email marketers: who's best in class?
Jeanniey Mullen, CMO, Zinio and Founder, Email Experience Council
Dylan Boyd, VP of Sales and Strategy,eROI
11.10 Refreshements and networking
11.30
Seven ways to improve email response and revenues
Stephanie Miller, Global Markets Analyst, Return Path
12.00 Subject lines - length is everything
Dela Quist, CEO, Alchemy Worx
12.30 Lunch
13.30
Breakout sessions - Delegates can choose one of the following sessions:
Session one: B2B
Chair: Denise Cox, Newsletter Specialist, Newsweaver
Newsletters, blogs and search engine optimisation
Kath Pay, Managing Director, Ezemail
Myths and realities
Guy Hanson, Business Development Director, Database Group
Desigining for today's inbox
Steve Kemish, Client Services Director, Adestra
Deliverability
Mike Weston, MD, Silverpop
Session two: B2C
Chair: Simone Barratt, Managing Director, e-Dialog EMEA
Desigining for today's inbox
Steve Kemish, Client Services Director, Adestra
Deliverability
Mike Weston, MD, Silverpop
Improving the results of your email campaigns
Tamara Gielen, Director of Email and Digital Dialogue Strategies, OgilvyOne
Myths and realities
Guy Hanson, Business Development Director, Database Group
Session three: Not-for-profit
Chair: Richard Gibson, Commercial Director, RSA Direct
Deliverability
Mike Weston, MD, Silverpop
Desigining for today's inbox
Steve Kemish, Client Services Director, Adestra
Myths and realities
Guy Hanson, Business Development Director, Database Group
title to be confirmed
Simon Bird, Technical Director, dotMailer
15.30 Refreshements & networking
15.50
The future of email marketing
James Bunting, Head of Client Services, Communicator Corporation
16.20 Announcement of competition winner: Who's best in class?
16.25 Chair's closing remarks
16.30
End of day
For more information about this event visit the conference homepage.
