AOP Forum: Developing Communities around Content

Event Info

Thu 11 Dec, 2008 at 12:00am
Blue Fin Building
110 Southwark Street
London, SE1 0SU, UK
Cost: £40+vat for members and £80+vat for non-members


How do publishers and media owners benefit from the social networking explosion and tie that in with their existing content and communities? This forum aims to advise and showcase examples of new communities and skill sets which can enhance the content, conversation and commercialisation of your user base.

Book your place now. AOP members receive a 50 per cent discount.

14:00 Registration

14:30 Welcome and introduction

14:35 Chair’s opening remarks
Meg Pickard, Head of Communities, Guardian Media Group

14:40 Developing digital communities
Richard Cole, Head of Communities, Current Media
How publishers and media owners can ensure they are engaging with and developing audiences online, while adding value to their sites.   

  • Practical guidance on keeping users engaged
  • Tangible benefits, both editorial and commercial

15:05 Integrating community and social networking into your web properties
Steve Semelsberger. SVP of Sales and Business development, Pluck
The provider of social media tools to the Economist, Hearst Digital, the Guardian, Reuters, Sky and the Washington Post among others will take us through engaging your audiences to discover, create and distribute content through social networking.

  • Revenue opportunities
  • Driving audience traffic
  • Case Studies

15:30 Coffee Break & Networking

15:45 Case Study: The Long Room, Financial Times
Paul Murphy, Editor of Alphaville,

  • The FT approach to building/designing its community
  • The main motivations a value & add for advertisers, enhanced targeting opportunities or enhanced user experience?
  • Matching the community to the brand

16:10 Case Study: Farmer's Weekly Interactive, RBI
Julian Gairdner, Online editor,  Farmers Weekly Group

  • Understanding your community
  • Engaging them online
  • Working the brand in print and online
  • The power of user-generated content in print and on the web
  • Throwing mud at the wall and seeing what sticks: Various examples of success (and some failures!)

16:35 Roundtable Q&A
Opportunity for speakers to answer questions from the floor

17:00 Drinks Reception & Networking

17:30 Finish