Marketing Week NMA Interactive Summit, 2009
Event Info
Description
“81% of advertisers say that their online spend has grown in
2008 & predict that it will continue to do so over the next couple
of years” (Marketers’ Internet Ad Barometer 2008: European Interactive Advertising Association)
The 3rd Annual Marketing Week NMA Interactive Summit brings together leading interactive experts to deliver the solutions you need to execute engaging & profitable campaigns.
Even as interactive marketing becomes ever more central to b2c communications, board level scrutiny of marketing channel ROIs is also on the up. This has necessitated rapid maturing of the metrics used to assess interactive campaign successes & a re-examination by many brands of their core interactive strategy. This summit is your opportunity to hear how some of Europe’s leading interactive advertisers are adapting their short & medium term strategies & objectives based on the lessons they’ve learned so far & how they see the interactive world evolving.
Be part of the premier interactive forum addressing the interactive marketing challenges that you face now & in the future. Hear how leading brands have conquered these challenges & how you can use their experience to bolster your success including how…
- Coca Cola have structured their digital strategy within the UK & across Europe for 2009 & beyond
- Google suggest you beat the economic downturn by capitalising on changing consumer behaviour & harnessing high growth channels
- MasterCard have developed a valuable digital marketing campaign that garners support & delivers exclusive content & great brand association
- Unilever are tapping into changing consumer behaviour to create the ultimate multiplatform campaign to drive advocacy, retention & sales
- Penguin have improved consumer engagement & developed award winning innovative social networking experiences through Spinebreakers & their partnership with Match.com
- Universal Music have capitalised on emerging interactive media & adapted their business practices to maintain a sustainable business in a changing market
- Playboy will transform & grow their UK consumer base through digital and interactive marketing
- Kate Modern & Dubplate Drama has enabled Sony Playstation & Procter & Gamble to build brand association through online video content
