Integrated B2B Online Marketing in Manufacturing 2009

Event Info

Thu 19 - Fri 20 Mar, 2009 from 12:00am - 12:00am
Shanghai, CN
Cost: $1195 for two-day ticket, early-bird offers available

Description

MARTIN LINKING is convening the Integrated B2B Online Marketing in Manufacturing 2009 in Shanghai. The online marketing conference tailored to B2B manufacturing companies will be conducted the first time in China. It is designed for executives and marketers responsible for the overall marketing performance in B2B manufacturing companies.

All aspects of doing business online will be covered: web analytics, strategy, website content, search engine optimization, lead management, on-site behavioral targeting, extranets, and much more. Learn how to acquire and retain customers by optimizing your marketing. At Integrated B2B Online Marketing in Manufacturing 2009, we increase your website conversion rate by turning visitors into customers or leads and we send more traffic to your site. You will be able to listen to presentations, panels, and network with other professionals. Meet with those who have dared, pioneered, and succeeded. 

Benefits of attending this event include:

  • A range of case studies taken from a varied spectrum of industries all offering solutions for driving continuous
  • Improvement in B2B online marketing in Manufacturing
  • Discussing the effects that site design has on the conversion process
  • Gaining competitive advantage through strategic web 2.0 interaction
  • Examining SEO strategy to better reach target market online to increase B2B sales leads
  • Mapping visitor intent data to your clickstream data
  • Learning effective ways to manage leads in B2B market
  • Analyzing how extranets add value in B2B organizations
  • Asking the panel for advice on maximizing return on marketing spend
Some of the eminent speakers we are inviting include:

  • Johnny Wang  CMO  GE Consumer & Industrial
  • Eddie Choi  Managing Director  Frontiers Digital Asia
  • Aidan Moore  Head of Operations – China  Tamar the Search Conversion Agency
  • Shawn Wei  Director of Internet Marketing  Lexad Internet Marketing

Topic:

Organiser

Martin Linking
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