Social Networking Forum
Event Info
Mon 9 - Tue 10 Mar, 2009 from 12:00am - 12:00am
Olympia Conference Centre
London, UK
Cost: Free (Exhibition only), Passes from £300 to £985.50
Description
- Two day conference dedicated to social networking
- Co-located conference on - mobile social networking
- Featuring key speakers from global brands, organisations, social networking publishers and developers, pioneering social media leaders, top agencies, content producers plus many more.
- Joint exhibition combining social networking and mobile social networking formats
- Evening Networking Reception co-hosted with Mashable
- Co-hosted workshops from the Facebook Developers Garage
- Take advantage of our pre-show online meeting planner for all delegates
- Free to attend exhibition only pass available - Click here
The Social Networking World Forum is the
perfect event for professionals to learn and discuss the future
development of social media.
The two day conference and exhibition
will provide a focused platform for the global social media industry.
The conference aims to address core issues such as monetization, future
technologies/services, engaging social groups with brands and how
businesses can get the most out of social and business networks.
About Social Networking
Communicating via social networks is becoming a way of life for many of us, whether we are using them to chat to our friends, progress our careers or to discuss our hobbies, it is clear that social networking is challenging face-to-face is communication.
Virtual communities for business allow individuals to be accessible. Networks improve the ability for people to advance professionally, by finding, connecting and networking with others. Social networks present an enormous opportunity. For firms with little money to spend, the web sites can be a cheap, efficient marketing tool.
Todays climate of online interactivity offers businesses an opportunity to supplement traditional, above the line marketing methods with tactical, targeted messaging aimed at influencing customer buying decisions.
By tapping into a culture of advice, relating good and bad experiences and relaying the latest news, brands can take advantage of the huge numbers of people using these sites. This promotes their product, and keeps readers informed of developments, launches and special promotions.
Users of social network sites won't shy away from letting people know about their positive buying experiences, and with the sheer number of people in the community, 'word of mouse' promotion has never had such reach.
Brands willing to dip their toe in, have found success by playing on specific themes which tap into popular culture. If executed well, brand positioning on social networking can reap similar rewards and help SMEs to achieve sales growth, increased brand awareness and most importantly, endorsement amongst their target audience.
However, there are warnings to heed. If too little respect is paid to the conventions of the community, where quality content is essential for success, then the users of social networking sites can just as easily deliver a knockout blow to a business as they can champion it.
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