Cloudforce London 2009

Event Info

Tue 7 Apr, 2009 at 12:00am
ExCel London
London, UK
Cost: Free (Registration required)


It continues to become clear that the demand for cloud computing is growing faster and spreading wider than we can address with a single event. As a result of your feedback and interest, will be taking the show on the road with a series of free Cloudforce events across the world. On April 7, 2009, CEO Marc Benioff will host Cloudforce London at the ExCel Centre. Cloudforce London will feature the best of Dreamforce including an inspirational keynote, educational breakout sessions, and a partner expo showcasing the latest cloud innovations.

It's never been more important for companies to understand the power of cloud computing to create success in the business and it's never been more important to get the most out of every investment you make. Whether you are veteran software as a service user or you are brand new to cloud computing, we have sessions and content to help you quickly adopt, customize, and extend your applications and better manage, share and succeed with

With this free one-day event replacing Dreamforce Europe, Cloudforce London is your chance for your whole team to get clarity and concensus on your cloud computing strategy in one big day.

Dreamforce Europe registrants will automatically be refunded their conference fees and registered for this event.


Cloudforce London

Join Chairman and CEO Marc Benioff and special guests for an exclusive all day cloud computing event. Come see just how much is possible without software--like higher revenues, happier customers, and lower upfront costs

  • Hear the new vision of cloud computing for the enterprise
  • Attend breakout sessions led by Salesforce experts and customers
  • See demos of the latest cloud computing breakthroughs
  • Pick up new ideas and solutions in our partner expo
  • Learn how to share and manage any data in the cloud, from CRM to your entire business

7th April, 2009
9:00 a.m. – 6:00 p.m.

The ExCel Centre

Space is limited for this FREE event - Save your seat today!

09:00 - 10:00 Registration and Expo Open
10:00 - 12:00 Keynote with Marc Benioff and Special Guests
12:00 – 13:30 Lunch and Expo Open
12:30 – 17:00
Breakout Sessions
17:00 – 18:00
Networking Reception and Expo Open
Breakout Sessions
CRM Track: New to Salesforce CRM
CRM Success In 90 Days or Less
Nothing is more important now than making every dollar count and delivering rapid time to value. Customer using have achieved success by being able to deliver rapid success - often deploying to thousands of users in multiple geographies and business lines in less than 90 days. Join us to learn how to go from vision and strategy to execution, fast. Learn the importance of defining a vision, managing scope & expectations and how to execute a global deployment that is integrated with several enterprise systems.

Business Value: How To Measure Success
The key to running successful salesforce CRM projects is to ensure project success is measured based on business drivers, ROI and total cost of ownership. How do you move from incremental improvement to business impact or transformation? The challenge for many organizations is how to translate their vision into actionable metrics and measureable improvement. This session will outline best practices to connect business drivers, metrics and salesforce CRM capabilities.

Taking Your CRM strategy to the next level
Companies using Salesforce CRM have realized business benefits and success in sales and marketing, customer service, and channel management. Join us to discover how to maximize your Salesforce CRM investment to keep every customer and better service your customers. Beyond sales force automation, learn how to build a sustainable CRM strategy for success.
CRM Track: CRM Experts and Administrators
Collaboration in the Clouds
A core focus for CRM is to enable teams to be more effective, more productive and more collaborative. By making use of the collaboration capabilities within Salesforce, companies can help boost sales productivity as well as increase adoption and usage of the system. In this session we'll will show how companies are using the collaborative capabilities of Salesforce and Google to increase team productivity and sales effectiveness.

After the Deal: Focusing on Service, support and satisfaction
In times like these, customer service and retention has become vital to ensure you keep every customer. In this session we'll go into detail on how companies are using Salesforce Service & Support to help service, cross-sell and retain customers.

Making the most of our Salesforce CRM and Summer 09
Over the last 12 months, over 200 new features have been added to Salesforce CRM. In this session we'll highlight some of the practical quick-wins to help you get more out of Salesforce, as well as a preview of some of the new features in Summer 09. Track: New to
Extending the Cloud Beyond CRM
OCustomers have used the platform to build over 85,000 custom applications that manage everything from recruiting to events to IT project management. Learn best practices from both customers and from's internal IT department for taking the low-risk, rapid deployment benefits of across the entire enteprise.

Building Apps in the Cloud with
Learn how to go from idea to application to cloud computing success in record time. This interactive session will show you how to easily build and deploy powerful applications using's revolutionary platform and cover the essential platform features you can use to build an app, including custom objects, workflow, formulas, and validation rules.

Integrating Back Office Data with the Cloud
Learn how integrating your backoffice applications with the cloud can unleash the business value of your enterprise data. We will explain the best practices of integrating Salesforce CRM or custom apps with the rest of your IT portfolio including repeatable design patterns, packaged vs build decisions, and real-life examples of cloud computing integration success. Track: Experts and Developers
Build any interface for any app with VisualForce
Learn how to use Visualforce to build any UI for any application. This technical introduction will include code walkthroughs, common use cases and will cover the new Winter ’09 Visualforce functionality.

Coding in the Cloud: An Introduction to Apex Code
Learn to extend the logic of your Force Platform apps using Apex, the world's first programming language for cloud computing. Sites - Build any web application in the cloud Sites allows developers to build intranet and internet web applications in record time. In this session we'll show you the anatomy of how a site works and walk through best practice on how to build web applications using sites.




00800 7253 3333