IAB Forum: Mobile

Event Info

Wed 26 Aug, 2009 from 11:30am - 3:00pm
IAB Offices
14 Macklin Street
London, WC2B 5NF, UK (Map)
Cost: £55+VAT (member), £95+VAT (non-member), Free (advertiser)


We’ve all heard how the mobile industry has expanded, we know consumers are ready to embrace the medium, we’ve seen hundreds of useful and not-so-useful apps popping up left, right and centre.

But how do we actually practically use mobile to our advantage? How do we set up a successful mobile site? How can we make the most of mobile search? What about apps? Does every brand need one?

With the expenditure on mobile advertising experiencing a 99.2% year on year growth, and a third of consumers now using mobile media every month there’s no question that brands need to be involved with mobile. The medium’s exceptional targeting, immediacy and return on investment has meant that more and more advertisers are taking advantage of the growing world of mobile.

The IAB Mobile forum will give you practical, hands-on advice on how to establish your brand in the mobile environment - how to set up your mobile strategy, how to make the most of the different aspects of it and importantly, how to measure success. If you are a brand considering using mobile, or a brand already involved in mobile advertising who wants to learn how to do it right, don’t miss this event!

12.30pm Lunch

1pm Introduction: why mobile, why you need to do something NOW
Shaun Gregory, O2

1.20pm The customers are ready - where are you? Exposure2 Research
Alex Kozloff, Orange

1.40pm Mobile Strategy - Where to Start
Justyn Lucas, Managing Partner, Yodel

2.00pm Display advertising in mobile
Jon Mew, IAB

2.20pm BREAK

2.40pmHow to make the most of mobile search

3.00pm Does everyone need an app? Apps vs sites
Tim Hussain, Head of Mobile Advertising, Sky

3.20pm Measuring Success - examples of successful campaigns and how they can be measured
Henry Stevens and Paul Goode, ComScore

3.40pm Q & A

4.00pm Close


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