IAB Forum: Mobile
Event Info
Description
We’ve all heard how the mobile industry has expanded, we know consumers are ready to embrace the medium, we’ve seen hundreds of useful and not-so-useful apps popping up left, right and centre.
But
how do we actually practically use mobile to our advantage? How do we
set up a successful mobile site? How can we make the most of mobile
search? What about apps? Does every brand need one?
With the
expenditure on mobile advertising experiencing a 99.2% year on year
growth, and a third of consumers now using mobile media every month
there’s no question that brands need to be involved with mobile. The
medium’s exceptional targeting, immediacy and return on investment has
meant that more and more advertisers are taking advantage of the
growing world of mobile.
The IAB Mobile forum will give you
practical, hands-on advice on how to establish your brand in the mobile
environment - how to set up your mobile strategy, how to make the most
of the different aspects of it and importantly, how to measure success.
If you are a brand considering using mobile, or a brand already
involved in mobile advertising who wants to learn how to do it right,
don’t miss this event!
Programme:
12.30pm Lunch
1pm Introduction: why mobile, why you need to do something NOW
Shaun Gregory, O2
1.20pm The customers are ready - where are you? Exposure2 Research
Alex Kozloff, Orange
1.40pm Mobile Strategy - Where to Start
Justyn Lucas, Managing Partner, Yodel
2.00pm Display advertising in mobile
Jon Mew, IAB
2.20pm BREAK
2.40pmHow to make the most of mobile search
TBC
3.00pm Does everyone need an app? Apps vs sites
Tim Hussain, Head of Mobile Advertising, Sky
3.20pm Measuring Success - examples of successful campaigns and how they can be measured
Henry Stevens and Paul Goode, ComScore
3.40pm Q & A
4.00pm Close
