AOP: Shaping Your Digital Business for Success In 2010
Event Info
Description
As the fog of recession begins to clear, this AOP Forum explores some of the management challenges and opportunities facing digital businesses as they turn their attention to 2010 and beyond:
How to manage the successive waves of organisational change that the coming years will require, how to keep the company lean as it continues to diversify, how to manage an ever-expanding range of digital products, how best to engage with the company's people.
It is intended for digital directors, general managers, technology and product strategists, HR and organisational change leaders, and other executives whose responsibilities include managing change and delivering growth.
The forum includes a case study from Trader Media, one of the UK's most successful stories of transition from traditional publishing to online leadership.
Speakers
* Dr. Dietmar Schantin, Group Director, Editorial, Advertising and General Management, WAN-IFRA
* Howard Davies, Media Partner, Deloitte
* Mary Beth Christie, Head of Product Management, FT.com
* Edwin Ulak, Publishing Director, Trader Media Group
* Tom Turcan, Founder, Runcat Consulting - clients include IPC Media, Guardian News & Media, Eden Project
Read our interview with Tom Turcan, '2010 will see “Relentless pursuit of ROI, rather than reach”'
Read biographies of the speakers at this event.
Full Event Programme
2.00 pm - Registration
Tom Turcan
2.30 pm - Chair's Introduction and Overview
Tom Turcan, Founder, Runcat Consulting
* Market context: what (ever) next?
* Making strategy relevant
* The challenges change presents
Mary Beth Christie
2.50 pm - Building Products With Impact In A Changing Digital Landscape
Mary Beth Christie, Head of Product Management, FT.com
* Setting priorities
* Solve the problem; don't build a solution
* The right rhythm - sprints vs distance
* Giving birth to a new product is just the beginning
Howard Davies
3.10 pm - Managing An Efficient Digital Transformation
Howard Davies, Media Partner, Deloitte
* Structuring an effective traditional/digital organisation
* Balancing revenues and resources appropriately
* Managing the journey...to an uncertain destination
3.30 pm - Coffee Break
Dietmar Schantin
3.50 pm - Managing People Through Change
Dr. Dietmar Schantin, Group Director, Editorial, Advertising and General Management, WAN-IFRA
* Why getting it right is vital
* Helping staff adapt to change
* Supporting and motivating individuals through change
Edwin Ulak
4.10 pm - The Trader Transition - Case Study: Trader Media Group
Edwin Ulak, Publishing Director (Digital), Trader Media Group
* The Transitional Journey of Trader Media
* Challenges, opportunities and results
* Preparing for 2010
4.30 pm - Panel Debate and Q&A
5.00 pm - Drinks reception and networking
5.30 pm - Finish
Event Costs
50% discount for AOP members
£40.00
Non-member price
£80.00
