IAB Forum: Finance
Event Info
Description
The well-documented credit crunch has been on everybody’s minds over the past 18 months, but despite the doom and gloom, digital media has been operating with a ‘business as usual’ mentality, going from strength to strength in the face of financial uncertainty.
Online, the finance sector has thrived, with finance websites increasing in popularity as consumers spend more time with the medium searching for expert advice and information on the best deals. Digital creativity has also flourished with some great success stories in the market, including the Barclaycard iphone application - the most downloaded branded application to date, with over 4 million downloads.
These developments in consumer behaviour have led finance brands to adjust their overall marketing strategies. Instead of targeting the masses, the focus is now on attracting quality consumers and deepening existing relationships. Brand-building online, behavioural advertising and affiliate tactics are now important areas for finance marketers with social and mobile media also being added to the agenda.
At the IAB Finance Forum, we will be looking at where the market is right now, how the recession has affected online behaviour and how brands can make the most of it. We will also be showcasing some of most recent and successful digital campaigns, and illustrate how search and the social web can play a vital role in converting visitors into customers.
Programme:
12.30pm Lunch
1.00 Introduction
Kieron Matthews, Marketing Director, IAB
1.10 A moving target: discover the online dynamism of your prospective audience
Ian Dowds, VP UK, Specific Media
1.30 The Recession Consumer
Tom Pearman, Category Development Manager Finance, Microsoft
1.50 Building a Finance Brand in the Digital Age
Toby Horry, Head of Planning, Dare
2.10 BREAK
2.30 Integrated Search Strategies - extracting the value from all your digital activity
Aaron Williams, Managing Director, Tamar media
2.50 Creative case study - HSBC Private Banking
Lyndsey Brown, Senior Account Director, Syzygy
3.30 Mobile for finance brands
TBC
