6th Annual B2B Summit 2009 (Boston)

Event Info

Mon 5 - Tue 6 Oct, 2009 from 9:00am - 4:00pm
Westin Waltham
Boston, US (Map)
Cost: early bird - $995 / original price - $1395


Join America's top B2B Marketers to learn, apply and share the latest advancements in marketing techniques while honing your traditional B2B marketing skills in parallel. With over 26 speakers, 16 real life case studies and countless, practical marketing ideas, you'll be certain to take home multiple strategies and tactics you can apply tomorrow.

  • Find and build your social communities
  • Latest research on what works right NOW in B2B marketing
  • Maximizing White Paper, Blog, Twitter, Facebook and LinkedIn
  • Lead scoring, Nurturing Tactics & Closed Loop Measurement
  • PPC, SEO, Email Creative & Landing Pages
  • How to Manage Multi-Channel Campaigns
  • How to market to Fortune 500 companies
  • How to use Web 2.0 to reach SMBs

Interact with Marketing Professionals over Two Days Featuring:

  1. Multiple Case Studies, war stories and lessons learned presented by B2B peers and mentors (past speakers include marketers from Oracle, Siemens, Cisco Systems, and more).
  2. Practical advice on B2B search, podcasting, registration form tests, email, lead generation & nurturing and telemarketing.
  3. Countless hours of face-to-face networking with seasoned professionals, trainers and peers over breakfast, breaks, lunch and receptions
  4. Proven lead generation strategies, campaigns and tactics you can apply now to get more done with less people, time and budgets
  5. Interaction with colleagues sharing successful campaigns and tactics to inspire and hone your marketing skills

Come away armed with practical, new B2B marketing tactics, knowledge and expertise you can test to stay ahead of your competition.

Who should attend?

  • Directors of Marketing
  • Marketing Managers
  • Marketing Program Managers
  • Director of Communication and MarCom Managers
  • Business Development Managers
  • Creative Directors
  • Directors of Demand Generation
  • Channel Marketing Managers
  • Directors of Demand & Online Marketing



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