Digital Measurement
Event Info
Description
"Half my digital budget is wasted. And I still don't know which half!" - Is anyone applying direct marketing rigour in the digital world?
The need for agencies to extract greater returns from clients’ budgets is leading to increasing amounts of money being invested in digital channels, driven by relevance, cost reductions and generally seeking more efficiency.
18.00 Registration
18.30 Presentation of digital metrics survey findings - Omaid Hiwaizi, Planning Director, Chemistry
18.45 Panel debate
Event chair: Justin Pearse, Editor, New Media Age
Robert Keitch, Chief of Membership and Brand, DMA,
Steve Barton, Owner, Barton Consulting and Treasurer, WOMUK,
Kosta Skoulikaris, Senior Director, Product Marketing & Operations - Digital Advertising Services, Experian Marketing Services Group
19.30 Networking and refreshments
20.30 End of event
