Ready Steady Email!

Event Info

Mon 5 Oct, 2009 from 7:30am - 11:35am
IAB Offices
14 Macklin Street
London, WC2B 5NF, UK (Map)
Cost: £45+VAT (DMA/IAB members), £60+VAT (non-members)


This half day workshop is an educational networking event where participants will gain an insight into email marketing and all of its key elements.

  • Gain all the best and most up-to-date advice on the benefits of email marketing.
  • Learn about strategy, creative, implementation, results and reporting to produce great work.
  • Networking time with workshop facilitators on a one-to-one basis.

The event will include interactive sessions and a competition where participants will consider a brief, prepared by leading industry figures, and work in teams to develop a pitch. The best work will win a prize.

Who should attend:

  • Ideal for all new staff.
  • Marketing managers planning to introduce email marketing to their marketing mix, or looking to develop a more coherent approach to their email marketing.


Date: Monday 5 October 2009

Time: 8.30am - 12.35pm

Venue: IAB, 14 Macklin Street, London WC2B 5NF

Cost: DMA/IAB members: Standard £45.00 + VAT (£51.75)

Non members: Standard £60.00 + VAT (£69.00)

CPD: 3.5 hours can be claimed by CIM and IDM members AGENDA:

8.30 Registration and breakfast


Welcome and introduction
Task introduction.
Stef Elliott, Six Serving Men




Group pitch preparation
Judges will be looking at the group's ability to demonstrate that they have addressed key criteria, such as:
- strategy
- creative
- implementation
- result reporting

11.15 Refreshments and networking


Winners present their pitches
During the break the judges will be selecting three groups to pitch their presentations to the audience with the support of our facilitators.

Creative judge: Marcel Cowan, Cowan Group

Strategic judge: Beccy Stanley, Tullo Marshall Warren

Implementation judge: Tink Taylor, dotMailer

12.30 Voting and awards

12.35 End of event



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