Apps - What's your Strategy?

Event Info

Thu 28 Jan, 2010 at 6:00pm
Ogilvy UK
Cabot Square
London, E14 4QB, UK (Map)
Cost: £35+ VAT incl. food and drinks



This event will help people in strategic marcomms roles understand the key challenges with respect to apps and identify the building blocks of an app strategy.

- What are the platform choices?
- What are the app store choices?
- What devices should you support?
- Do you need location support?
- Should your app support payment?
- How will you market it?
- How do you measure ROI?

mashup* is bringing together several industry experts and specialist developers to help demystify, clarify and explain the issues around the rapidly emerging Apps channel.

**Demo opportunities are available at this event. Time to demo to the full seated audience and during networking time. Please contact emmaatmashupevent [dot] com for further information.

Ogilvy UK Offices 

18h00 - Registration (tea/coffee & biscuits)
18h30 - Speakers/Panel
19h00 - Panel/Q&A
20h10 - Networking & Demos

Price: £35 + VAT includes food and drinks


Jon Moore, Guardian News and Media
Gerd Leonhard
Vikki Chowney
Taron Maberry, Head of Retail Applications, BT
Charles Weir
Mark Curtis

For more info and to register/ pay:


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Email / 07716 162441