Music 4.5 - Tune into the New Sound of Opportunity!

Event Info

Thu 4 Mar, 2010 from 9:00am - 7:00pm
Cavendish Conference Centre
22 Duchess Mews
London, W1G 9DT, UK (Map)
Cost: £125+VAT for Startups, Artist & Bands, £195+VAT All others, Chinwag 20% discount code: JAC10


Music 4.5 will bring together music tech start-ups, serial entrepreneurs, investors, artists, band managers and key industry players to share knowledge, discuss strategies for business success, debate market trends and evolution, as well as network.

The name Music 4.5 is derived from a Web 2.0 philosophy which says that, after the huge losses incurred on Web 1.0, the ambition for web enterprises is to make money and achieve a 4.5 times return on investment (ROI). In the music and technology business landscape this means a 4.5 times ROI for all parties: artists, entrepreneurs and investors.

The Music 4.5 event brings together the tech geeks and the music geeks, both innovators and creators, with the aim of inspiring a new creative discussion focusing on innovation, revenue and business model opportunities, disruptive technology and social content. Most innovation in the music industry comes from tech companies attempting to disrupt the market and find a sustainable way of making money in the 'era of free music'. The objective of the Music 4.5 day is to create, curate and deliver fresh thinking focusing on the opportunity within the extended new music paradigm.

Who should attend? New digital technology music businesses (i.e. startups)

Artists, bands and music managers

In addition to...

Software producers

IP & DRM specialists

Investors incl VC funds, incubators, alternative funding models, angels

Support service providers e.g. law firms, accountants etc.

Music industry bodies



Agencies - experential/advertising/marketing/communications

Sourcing and licensing agencies

Gig promoters, venues, ticketing service providers, festivals and festival/event organisers involved in music

Music industry businesses, labels & Music groups

Information & research companies, analysts

Already confirmed attendees include representatives from: BlueDroplet, FT Digital Business, Songkick, Warner Chappell Music, BBC, The Live Scene, gracenote, MusicMetric, Decibel, AudioFuel, BandCentral, PPL, Fintricity, Intruders TV, 4iP, Leap Music , Hope Music Group, Armoured Minds Limited, Music Tank, Daily Telegraph, Bounce Mobile Ltd, UK Music, Music Business School, Mixcloud, Music Publishers Association, The Guardian, Hidden Rebellion, 7Digital, riot management, Music Week, BBC Digital Planet, Miguel Rodrigues Music LTD, Ipercast, Doughty Hanson Technology Ventures, Psonar Limited, puffafish, Featured Artists Coalition, Record of the Day, Strata Creative Agency, GigLocator, Music Managers Forum, PRS for Music, KissKissBankBank, Ingenious Media, GigJunkie and many more.


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