Online seminar with Gerd Leonhard & Alan Moore: thriving commercially in social media and the networked society
Event Info
Description
This interactive seminar run by Gerd Leonhard and Alan Moore is based upon their combined and extensive experience of working with many companies in helping them make the transition from a linear mass media model to a networked one. Gerd and Alan will provide via case histories, practical guidance of how to thrive commercially in the networked society.
INTRODUCTION:
The terms social media and social networking are terms we frequently fling around, and think about every single day, accompanied by the word “digital”. The digitalness of our world has been picked over in minute detail. One cannot deny that it is, networked digital communication tools that has brought significant social, cultural and commercial disruptive change to all our lives.
We are in a period of transition, our world of business, media, and communications is evolving from the straight-lines of an industrial era to the more complex and networked world that mimics nature. Any transitory process brings with it complications. In this instance, for many people and organisations they feel they are outsiders, struggling to make sense of a seemingly anarchic world. They become concussed observers to this new world that surrounds them.
So, as we de-couple from the ‘Straight Lines’ of our industrialised world – which framed all aspects of our lives – we do need a new logic to understand this new one. It must be a logic which provides a framework for how we relate to each other, how we communicate, how we create more effective and flexible organisations and how we create wealth.
Because we are still faced with the same challenges: how do we find our customers, how do we make our customers sticky, how can we increase trade with our customers and serve those customers whilst at the same time, reducing the cost to serve?
It does not matter whether you are in retailing, the automotive industry, FMCG, music etc., we can help you understand how to be cool, hip and groovy and commercially thrive in the networked society.
