M-Publishing
Event Info
Description
The print publishing industry, which has seen sharp declines in advertising revenues and circulation during recent years, is at a crossroads. People are increasingly accessing content online where a lack of willingness to pay for subscriptions means that digital publishers have had to rely on advertising to fund their businesses, a task that has proved challenging in the current economic climate.
However, in the annual census of members of the Association of Online Publishers, 75 percent of members said that they plan to increase investment in mobile publishing this year, proving that mobile has become the key focus for 2010.
Consumers are used to paying for content on mobile with UK content revenues increasing to £242 million in 2009 and forecast to hit £302 million by 2010, according to research firm Mobile Squared. Handsets are becoming increasingly more powerful, users are now accessing the mobile internet for a flat rate, the explosion of apps and the launch of the iPad and Kindle all present clear opportunities for publishers to create new mobile business models.
EVENT | JUNE 1st 2010 | RIBA | LONDON M-Publishing will bring together the leading executives from the publishing industry to work together with the top mobile thinkers to develop effective strategies for driving sustainable revenues from mobile publishing. Using an array of innovative conference formats, speakers and delegates will share experiences, learn from each other and collaborate to form long lasting business opportunities and partnerships.
09.00 Welcome and opening remarks
PUBLISHING OVERVIEW
09.05 DEBATE: Is there a future for print publishing?
2 participants will debate the future of print publishing and the
conference will then vote to decide who gave the more compelling
argument
In favour: James Bromley,
Managing Director, Mail Online
vs.
Against: Maureen Scott, Director,
Ether Books Mobile Publishing
09.20 KEYNOTE: What business models exist for mobile publishing?
Jonathan MacDonald, Managing
Director, JME.net
09.35 FIRESIDE CHAT
Richard Titus, CEO, Associated
Northcliffe Digital
APP PUBLISHING
09.50 APP STRATEGIES: Are apps the saviour of the publishing
industry?
Tim Smith, General Manager,
Evening Standard
10.10 Reaching the mass market on mobile
Nick, Malaperiman, Head of Global
Partner Marketing - Ovi Publish, Nokia
10.35 So you’ve got an iPhone app - now what?
Paul Reddick, CEO, Handmark
11.00 Coffee
11.35 DEBATE: Should we create an app or a mobile website?
Apps: Matt Millar, CEO Live Talkback
vs.
Mobile website: Joan Blaas, CEO, Mobzmedia
FUTURE OF MOBILE PUBLISHING
11.50 Using technology to drive mobile publishing
Cheryl Goodman, Director of
Marketing, Qualcomm MEMS Technologies, Inc
12.10 PANEL: New mobile devices: What is the iPad landscape?
Senior representative, Contagious
Magazine
Martin Wilson, Managing Director, Indigo 102
12.25 PANEL: How can traditional publishers deliver and monetise
multimedia content on mobile?
Moderated by: Vikki Chowney,
Editor, Reputation Online
Russell Buckley, Vice President Global Alliances, Admob
Inma Martinez, President, Stradbroke Advisors
Miles Ross, Head of Mobile, IPC Media
Caroline Young, Digital Business Manager for Mobile & Ticketing,
Bauer Consumer Media
12.45 Windows Phone 7 and app development across Phone, PC and Web
Peter Bale, Executive Producer,
MSN UK
13.05 CASE STUDIES: Where is the money? Publishers will showcase
mobile content strategies for individual publications
David Roth-Ey, Group Digital
Publisher, HarperCollins
Jonathon Moore, Mobile Product Manager, Guardian
13.25 Lunch
MONETISATION
14.25 DEBATE: Paid for vs. free content?
Paid: Stephen Pinches, Lead
Product Development Manager, FT
vs.
Free: Tom Hume, CEO &
Founder, Future Platforms
14.40 Combined mobile and online distribution models
Ben Scott-Robinson, Creative Director, We Love
Mobile
14.55 DEMO: Mobile wAPPsites To Fill The Gap Between Apps And Users
Jascha Samadi, Managing Director,
Apprupt
15.15 ADVERTISING FOCUS PANEL: The full mobile advertising lifecycle
Media buying: Ben Tatton-Brown,
Co-Founder, RingRingMedia
Ad networks: Gary Danks, Head of
Sales, YOC
Publisher: Ilicco Elia,
Global Head of Consumer Mobile, Thomson Reuters
Operator
User
15.40 Coffee
16.15 CONSUMER RESEARCH: Understanding the context of mobile
Rob Waddington, Founder & Managing Director,
Futuresight Mobile
16.30 Roundtable sessions: Creating a mobile strategy for fictional
publishers
During this session, the conference will break into groups to deep-dive
into specific challenges and will be given ‘fictional’ publishers to
create a mobile strategy for. By working together speakers and delegates
will engage more and develop longer lasting business relationships.
Leaders:
Ilicco Elia, Global Head of
Consumer Mobile, Thomson Reuters
Jonathan MacDonald, Managing Director, JME.net
Belinda Parmar, Founder, LadyGeek
Nick Lane, Chief Analyst, MobileSQUARED
Dan Thornton, Digital Marketing Manager, Absolute Radio
Neil Perkin, former Director of Marketing & Strategy, IPC Media,
Founder, Only Dead Fish
Rick Gleave, Head of Interactive & Mobile, Trinity Mirror
17.30 Roundtable pitches
17.50 Closing remarks and drinks
