Music 4.5 Licensing Workshop
Event Info
Description
29th June 2010, LondonThe Music 4.5 Licensing Workshop will take place at PRS for Music in Berners Street, on Tuesday 29th of June from 1.30pm to 6.30pm, followed by networking drinks.
The Music 4.5 Licensing Workshop is created to stimulate a new productive dialogue between music-tech startups and the regulatory industry, helping startups to navigate and develop new mutually beneficial models, as well as learn from each other's experiences.
The Music 4.5 Licensing Workshop will cover the following topics, delivered by Eric Mackay of CELAS, along with representatives from PRS for Music, Beth Appleton from Universal Music Group and, in order to give the music-tech startup point of view, Clive Gardiner from We7.
Workshop agenda13:30 Registration
14:00 Setting the scene, aims and schedule
14:05 Introducing the startups
- Issues, aims, local/global ambitions
- Experiences of start-ups from a licensing point of view
14:20 Licensing 101: de-mystifying copyright law & publishing
- The different copyright components
- UK Online & Mobile Licensing
- Complexities of Europe
15:20 Forgiveness or Permission licensing strategy: before launch or after building an audience?
- Startup advantages of licensing prior to launch
- But don't use the same business plan as for banks and investors!
- Beware of litigation options - DE Act
15:30 Innovation done together: new technology and new services require new licensing models
- Licensees innovating with rights holders at early stage: Apple, Spotify, Nokia Comes With Music, Amazon, Omnifone, Real Networks, We7
15:35 Case study: We7- How did it work for us?
16:00 Q&A
16:15 Break17:00 ...and then the separate deals with the record labels
The record company perspective
17:30 Q&A
17:45 Q&A - specific startup licensing questions
18:30 Networking Drinks
