FMCG forum

Event Info

Tue 13 Jul, 2010 from 12:30pm - 4:00pm

IAB Offices

14 Macklin Street

London, WC2B 5NF, UK (Map)

Cost: Member: £55 + VAT / Non Member: £99 + VAT / Advertiser: Free

Back for the second year in a row, the 13th July sees the return of the IAB FMCG forum.

A latecomer to digital, FMCG brands are now realising that online is a key tool for encouraging brand loyalty, building buzz around a product, engaging with consumers and ultimately putting your brand ahead of the competition - something which is key for consumers when faced with such a vast choice.

This event will address the key challenges in providing a competitive advantage for your product by showing you how to reach the consumer at the right time and how to build a believable brand in the online space using display advertising, search and social media. We will also take a look at key case studies and research showing how online and mobile can really make a difference for FMCG brands.