IAB Mobile Advertising Course
Event Info
Description
This new 1 day course is the definitive practical training to enable you to harness the power of this growing medium. Incorporating the latest IAB research, case studies ,talks from industry leading specialists and practical workshops which enable you to get going as soon as you get back to your office.
What it covers
Mobile is one of the most exciting and fast growing mediums for communications and personal dialogue with your consumers today. From Advertising, Apps, Aquistion, Websites and CRM this course covers everything you need to know to understand the opportunities and effectively integrate into your work. New industry research from the IAB has found that 73% of marketers believe mobile will be the medium to see the most growth over the next 5 years so you, and your brand or agency can’t afford to ignore it.
This new 1 day course is the definitive practical training to enable you to harness the power of this growing medium. Incorporating the latest IAB research, case studies ,talks from industry leading specialists and practical workshops which enable you to get going as soon as you get back to your office.
Content
- The mobile consumer, insights, behaviour and technology
- Mobile strategy and integration
- Mobile advertising, effectiveness and measurement
- Ad response tactics, short codes and Qr Codes to raise response rates and create a whole new aquistion channel
- Mobile Targeting, including location based, handsets, OS, apps and contract
- Building a Media plan
- Creating Mobile websites
- Mobile search and tactics that work to drive traffic, data and opportunities
- MMS and SMS: Mobile CRM, Sales Promotion and Aquisition including data, driving engagement and incremental revenue, what works and what doesn’t
- How mobile can be used to create new and innovative brand experiences
- Mobile apps and the app design process and how to promote a mobile application
- How location, social and Augmented reality are being brought together to create the location based community and delivering successful location based services
- The mobile future – including 4G, SmartPhones, Visual Search and Mobile payment
