MiniBar workshop: Search Engine Optimisation

Event Info

Wed 1 Sep, 2010 from 6:00pm - 9:00pm
Young Foundation
18 Victoria Park Square
London, E2 9PF, UK (Map)
Cost: £10 registration fee, which will be refunded at the event


To show up first in organic search on Google and Bing is what every business wants, but the methods people hear about to get there sound too often like black magic. There are, however, tried and tested strategies that enhance your ranking for a variety of search terms relevant to your business.

This workshop will introduce how to pick the right key phrases that best fit your business, identify who your searchers are, and which search engines would be best used to draw them. Optimize your website’s index and coding to help facilitate easier searching, learn about powerful tools in web analytics to better your search engine optimization, and also how to avoid damaging ‘black-hat SEO’ techniques.

Topics included range from:.

∟      Using Google Analytics  and Plugin SEO to better understand where your visitors come from and how to make traffic into convesrions

∟      Effective copy writing for search engines

∟      How to properly use Google sitemaps and website indexing to maximize coverage. Key phrase, website design and coding.


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