MiniBar workshop: Web Analytics
Event Info
Wed 15 Sep, 2010 from 6:00pm - 9:00pm
Young Foundation
18 Victoria Park Square
London, E2 9PF, UK (Map)
Cost: £10 registration fee, which will be refunded at the event
Description
Understanding where your traffic comes from, what brings new users to your site, what they do and when your site is absolute key in making your web business effective. To optimize return on investment you need to measure how users react to campaigns and most importantly what makes a visit into a sale (conversion). In this workshop we will introduce tools and techniques used analyze web traffic. Topics will include:
- Using Google Analytics and Plugin SEO to better understand where your visitors come from and how to make traffic into conversions
- Using different analytics tools to measure social media buzz
Map
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