ONLINE BUSINESS ESSENTIALS 2: Increase Your Online Visibility
Event Info
Description
Increase Your Online Visibility
Do you want to make the most of your online business but lack the skills required to do so? This workshop will take you through the main tools and techniques of the trade and show you how to use them to manage and monitor your site.
You will be shown the importance of measuring your online visibility, as well as ways of increasing your web traffic and standing out in the competitive online marketplace.
This workshop will introduce Google Analytics and explain how to use it effectively and how to integrate it into marketing campaigns. Other analytics tools, such as Plug in SEO, will also be considered, and participants will be given advice on how to analyze the origins of their web traffic and convert their traffic into direct or indirect sales.
- The Content
1. Online Marketing Techniques
An explanation of the different methods of online marketing tools
How they work and how they can be used effectively
2. Competitor Research
Overview of ways to research and analyze competition online
The benefits of knowing the competition
How to use these analytics to better your business
3. Online Visibility
Why it is important for your business
Explanation of different methods used to increase online visibility
- The Structure
The course will be 3 hours long and be taught by our mentor Christian Ahlert, who is the founder of OpenBusiness.cc a top online business resource. Christian regularly advises small business on their web strategy. He is also the founder of MiniBar a business network of over 3000 web entrepreneurs in London. Christian will also be joined by an Online Marketing Expert (TBC). The mentor will present for one hour each followed by a Q & A session.
The workshop has been designed to support London-based individuals who might face the prospect of redundancy and London-based businesses who have been affected by the recession.
* * * IMPORTANT * * *
In order to be eligible for this fantastic opportunity to upskill, improve your employability opportunities or grow your business, you must be:
For Individuals: Anyone who has been made redundant or who is at risk of redundancy
For Businesses: Businesses, Employers, Freelancers whose businesses have been affected by the recession
* * *
This workshop aims to encourage small business owners to see the potential of web analytics to help them improve their online presence. Participants should finish with a comprehensive understanding of the online resources available to them and the ways in which they can deploy them effectively.
The Online Business Essentials workshops are run by Open Business. They are held at London Metropolitan University and supported by Upturn, in partnership with the WOW Agency.
